The Bachelor of Design program is broadly focused on user experience design (UX design), meeting an increasing demand for designers who are prepared to design and to innovate for the ways people use technology every day. Blending design thinking and practical UX process and deliverables, the program develops designers who can critically engage with our rapidly changing technological world.

The program emphasizes a “people-first” approach, applying principles of human-centered design and research to solve problems. With an emphasis on social responsibility, students are encouraged to demonstrate curiosity, resilience and empathy for end-users as a means to find creative solutions to the many challenges faced in modern technology culture.