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 Marketing
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SchoolUniversity of Northern British Columbia
LocationPrince George, BC, Canada
School TypeUniversity
School SizeFull-time Undergraduate: 3,068
Full-time Graduate: 850
DegreeBachelor
Honours
Co-op
Length4 Year(s)
Entry Grade (%)*65%
Prerequisites
  •  Grade12 English 
  •  Grade12 Precalculus 
Prerequisites Notes
Cost
Scholarships
DescriptionMarketing refers to the set of activities needed to find, build, and serve markets for products and services. Students of marketing will acquire analytical tools from economics, mathematics, statistics and the social and behavioural sciences. A major in Marketing is useful for such positions as account representatives, brand managers, advertising executives and market researchers. Marketing majors may find employment in the private sector, in non-profit organizations, and in government. Marketing concepts and principles are of particular importance to small businesses and new business ventures.

The minimum requirement for a Bachelor of Commerce with a major in Marketing is 120 credit hours.
Next Steps

*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.