| | Business Administration - Marketing | | |
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| School | Centennial College | | |
| Location | Toronto, ON, Canada | | |
| School Type | College | | |
| School Size | Full-time Undergraduate: 24,334
| | |
| Degree | Diploma | | |
| Honours | | | |
| Co-op | | | |
| Length | 3 Year(s) | | |
| Entry Grade (%)* | | | |
| Prerequisites | - Grade12 English
- Mathematics
| | |
| Prerequisites Notes | Applicants are required to have an Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older); English Grade 12 C or U, or equivalent (minimum grade required) or take the Centennial College English Skills Assessment for Admission; and Mathematics Grade 11 or 12 C, M or U, or equivalent (minimum grade required) or take a Centennial College Math Skills Assessment for Admission. | | |
| Cost |
This cost estimate is based on two semesters and includes ancillary fees. | | |
| Scholarships | 1 scholarship(s) | | |
| Description | The Business Administration – Marketing program will help turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy. This business program will cover broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study will include:
Marketing research
Marketing communications (such as advertising and promotion)
Digital marketing (such as direct marketing, e-marketing and customer relationship management)
Brand planning
Courses will use case studies and industry software such as Tableau and Envision. Additionally, lectures, classroom assignments and presentations will help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.
You'll also get the opportunity to participate in nation and province-wide academic contests such as the Ontario Colleges' Marketing and Canadian Marketing Association competitions. | | |
| Next Steps | | | |