eg: Memorial Scholarship
eg: Accounting, Nursing, Computer Science
eg: University of Toronto
eg: National Union

Compare Programs

Use this tool to view programs you're interested in side-by-side. Click "Add" and select a program to compare - you can add up to three.

When you're done, click "Save" to store the program comparision on your dashboard and come back to view it later.

 Marketing
 ChangeRemoveSaveAddAdd
SchoolYork University
LocationToronto, ON, Canada
School TypeUniversity
School SizeFull-time Undergraduate: 42,000
Full-time Graduate: 3,950
DegreeCertificate
Honours
Co-op
Length2 Year(s)
Entry Grade (%)*
Prerequisites
Prerequisites NotesThis certificate is open to currently registered York students and new applicants to York. Our minimum admission requirement is the completion of the Ontario Secondary School Diploma (OSSD). Also, one of Canadian and World Studies; Classical Studies and International Languages; French; Mathematics; Social Science and Humanities; or Native Studies. Francophone applicants can present 12 U French.
Cost
Scholarships3 scholarship(s)
DescriptionIntensive competitive pressures in today’s business environment have increased the importance of marketing skills in a wide range of organizations. This professional certificate was designed for individuals who wish to develop or enhance their marketing skills in today’s challenging and competitive environment. The program blends theoretical and practical applications to address all areas of the marketing process, including the strategic role played by marketing in meeting customer needs, marketing products and services, pricing and promotion, and marketing ethics. Through lectures, case studies and group discussions, you'll examine topics such as marketing theory, contemporary issues in marketing, market research, the psychology of special markets, social conscience and marketing, advertising, and communications.
Next Steps

*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.