| Faculty: | Haskayne School of Business |
| Field of Study: | Marketing/Marketing Management, General
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| Description: | Marketers ask questions such as: How do you conduct relevant market research? What type of consumers should be in a focus group? How do you increase brand awareness?
Marketers turn ideas into products, find the right price for products, get products to market, and communicate the benefits of products to consumers. Over the course of your studies you'll learn about consumer behaviour, marketing research, new product development, distribution, pricing, and integrated marketing communications. You'll complete formal presentations, group projects and various case studies during the course of your degree. |
| Cost per year:* |
The calculated estimated cost is for first year tuition with a full course load (5 courses) for both fall and spring semesters.
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