| Field of Study: | Business, Manag., Mark., and Related Support Services, Other
Business/Commerce, General
Marketing, Other
Marketing/Marketing Management, General
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| Description: | The 21st century digital, mobile and social media landscape has transformed how businesses market, promote and sell their products and services, and manage their client relations. In the Business and Digital Marketing Management diploma program, students will gain a solid understanding of the traditional business skills required for entry positions in business management or for operation of one’s own independent businesses. The program will explore social media and digital marketing platforms and tools as well as selling and analytical practices that have evolved from the exponential growth of digital media communication. Students will learn the essential knowledge and skills necessary to plan, analyze, and execute e-media marketing campaigns as part of a business based digital marketing and management strategy. Students will also learn the skills and business analytics necessary to effectively use advanced digital tools and techniques that are now an essential component of effective digital marketing strategies. To solidify their
new knowledge and skills, students also get to apply what they’ve learned through a 28-week co-operative placement in a real-world business environment.
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