Faculty: | School of Business and Hospitality |
Field of Study: | Management Science, General Marketing Research
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Description: | In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program, you acquire skills in current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research profession. The Marketing Research and Analysis program develops your skills in the design and implementation of quantitative and qualitative research projects, questionnaire design, data collection, data analysis, and the presentation of results. Experienced, industry-connected faculty prepare you to plan, conduct, and present marketing research studies - skills that are highly sought-after in the marketing research and public opinion research field.
In this program, you learn to investigate how and why people purchase or use products and services. In addition, you develop the skills to conduct marketing and public opinion research in the government, not-for-profit, and private sectors. |
Cost per year:* | Find full details on tuition costs and fees on Algonquin College's website. |