| Field of Study: | Marketing/Marketing Management, General
|
| Description: | Building a career in marketing is an exciting journey!
The marketing industry covers a wide range of functions including both technical elements – such as market research and database mining – and the more creative aspects of product development, brand management, promotion, public relations, direct marketing, and sponsorship.
Today’s marketing jobs are more competitive than ever, demanding a level of creativity, strategic thinking, and analytical skills that keep pace with the rapid pace of this changing industry. Technology has provided new and more effective ways to identify, target, and interact with consumers. At the same time, societal trends demand that more attention be paid to corporate social responsibility, social marketing, and sustainability. |