| Field of Study: | Film/Video and Photographic Arts, Other
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| Description: | In today’s fast-paced, tech-saturated world, companies face an enormous challenge — finding ways to stand out to consumers whose brains are constantly being bombarded with information. How can an organization’s voice be heard when it must compete with thousands of other businesses for consumers’ attention? The answer: online video content.
The average person’s attention span is limited, so to reach consumers, companies must use techniques that are gripping, impactful, and to the point. Video content is all of these and so much more. A well-made video can engage viewers with its visual appeal, interesting story, and thought-provoking call to action. |