| Field of Study: | Marketing/Marketing Management, General
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| Description: | In today’s world, the internet touches every part of our lives. People around the world often spend hours a day on the web, and many consumers now complete their shopping online. Because of this, traditional marketing forms like print ads and direct mail are no longer as effective as they once were. Modern companies need to adjust their marketing strategies to account for new technology and consumer behavior. The answer? Digital advertising. At its core, this involves any form of marketing that takes place on electronic devices and the internet. Advertising has always been about meeting your audience right where they are and communicating with them on the platforms they use. Today, that means reaching people on the internet.
As more and more of today’s processes move to online platforms, the field of digital marketing is growing. Employers need digitally savvy individuals who can create and implement ways to engage audiences, clients, and consumers. With a degree that provides training in business and marketing, you can become a valuable asset to any company you end up working for – someone who can help your organization reach customers, sell products, and grow. |